Announcement: 5th March 2024
As the promoters and organisers of The Blackpool Dance Festival and the approved agent of the brand “The Blackpool Dance Festival”, Blackpool Entertainment Company Limited (BECL) hereby confirms:
Furthering the success of the strategic partnership with Cimen Charity Foundation(see announcement dated 16 Jun 2023 authorising The CIMEN OPEN Events to use the “Blackpool Dance Festival” trade names and branding in order to promote The Blackpool Dance Festival during the CIMEN events), we are delighted to confirm that we have now reached extended agreement for CIMEN to also exclusively promote Junior Blackpool Dance Festival in China.
Cimen will also live stream the Blackpool Dance Festival as our exclusive partner in China in 2024 and the Blackpool Junior Dance Festival, thanks to an agreement with Dance TV Limited. Lin Bing on behalf of Cimen confirmed: “We are delighted to be continuing our relationship with Blackpool Dance Festival and Dance TV Limited and believe that our ongoing association further demonstrates our commitment to growing Ballroom dancing in China and around the World”
